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Marketing is important...
...but there are already 101 things on your to-do list.
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So How Do You Optimize
Your Marketing?
HANDLE EVERYTHING YOURSELF?
That's fine if you have very little on your plate.But if you're pretty swamped already... this isn't a viable option.
NEW STAFF?
Finding good people isn't easy.Training and onboarding staff is costly.And even if you do find the perfect man or woman for the position... you're still depending on one person!
HIRE AN AGENCY?
Don't have a marketingbudget of tens of thousands of euros?Then your account could end up being managed by the intern of the assistants' assistant.Not exactly optimal.
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I used to think that the best way to get clients was by selling my services cheaply while offering high-quality and amazing work…Or even worse, doing stuff for FREE. I thought these were the only things I could do to differentiate myself, and get clients.Boy, was I wrong...[...]READ MORE
Are you ignoring your perfect customers without even realizing it?I know, I know… the answer is probably “No, of course not!” Well, let me tell you… I did the same thing, and I did not even know. Dummy move. And still, I see it happening all the time.It’s time to address this. And once you fix it, things will skyrocket. And by things, I mean your client base, ad results, conversion rates, and all that other sweet stuff.[...]READ MORE
It’s a very open secret that salespeople are annoying. They just try to shove things down your throat. “Buy, buy, buy!” Relax, dude… It is important to sell, and it is necessary to make money. That does not mean you have to be antisocial about it.Actually, smart salespeople sell without trying to sell. They don’t force you into anything, or try to sell you stuff you don’t need. Instead, they use a technique where the product or service actually sells itself.And no, there’s no need to come up with something that has never existed before … Yeah, if you can do that, go ahead. Be brave! But generally, that’s not the way to go. You can sell the same uncool stuff as everybody else, and...[...]READ MORE
Two things that are killing your ads – and how to easily fix them
I used to think that the best way to get clients was by selling my services cheaply while offering high-quality and amazing work…Or even worse, doing stuff for FREE. I thought these were the only things I could do to differentiate myself, and get clients.Boy, was I wrong…But thank God I was. Because now I know exactly what I need to have a constant in-flow of new clients.Here’s the list: a Ph.D. in Marketing, 4 years of my life, tens of thousands of dollars of marketing budget, expensive cameras, editors to film content, and that’s about it.Quite simple, right? Well, don’t worry… Actually, there are 2 simple ways to drastically improve your advertising – and you don’t need all of that stuff. And why? Because, actually… It’s not THAT complicated.Let’s start with the first one.Imagine you’re scrolling on Facebook. How many ads do you see in 30 minutes? A lot.And you probably only remember one or two…Those ads managed to cut through the clutter. It was something that touched you, hypothetically speaking. There was something in them that was relatable to you. And people don’t care as long as it is not happening to them, or even slightly relatable to them.“Oh, your hamster died? Well… I’m so sorry. But at least it wasn’t MY hamster. I do feel bad though.”That’s what the majority of people think about my beloved (and hypothetical) hamster. Anyway, this is a subconscious thing, we can’t control it. But this selfishness is what will make your marketing amazing.I know, I know… it’s easier to just lower your prices a little and hit it out of the park. You may end up in a good position, flooded with clients, which is not a bad thing. But remember this:There’s ALWAYS a guy who is willing to go lower… And it’s because they don’t know any better. Which is fine, nothing wrong with that.But if they end up doing the same exact job as you, just for a lower price…You WILL be left with nothing. Zero clients, zero leads, zero profits. So it’s not a very fool-proof way to scale and differentiate, is it? It MAY be easier to attract clients that way, but you’re probably attracting the ones you don’t need.And besides, amazing work shouldn’t be inexpensive. You don’t hear ‘quality’ and ‘cheap’ in the same sentence, do you? The two don’t go together. It’s like fire and water.So the key to amazing ads and marketing is to be relatable. You do this by addressing your target audience’s problems, amplifying them, and then solving those by selling your product or services.Let’s move on to ‘Important Thing No. 2’The hard part is over, congrats! Now you have the most sought-after resource of the modern world: attention. This makes the world go around.What should be the ideal end goal for your customer? Is it buying? Booking an appointment? Calling you? Direct their attention to that goal.Be very clear about this.Because if they don’t know what to do… They’ll be extremely confused. The brain will go “Okay, now you lead me here, what now? Where are the instructions?” and off they go, because there is no next step. It’s like a bad ending to a movie.And besides, people love it when they are told what to do. It makes the actual work much easier for them. Everyone loves quick and easy stuff. Makes them feel good.So, to recap… make sure you’re someone your target audience can relate to, and make sure to be clear about your offer. Stop beating around the bush. If you make things easy, you will have results.Even though these are simple stuff, it sounds complicated. You have to do a lot of research, and then spend money just to test things out, just for everything to not work, and drastically fail. You lost money, and time that you will never get back.
That’s why if you need some guidance, we will take a look at your marketing, for free. No strings attached. Get in touch with us now.
HOW TO GET THE ATTENTION OF YOUR PERFECT CLIENT
Are you ignoring your perfect customers without even realizing it?I know, I know… the answer is probably “No, of course not!” Well, let me tell you… I did the same thing, and I did not even know. Dummy move. And still, I see it happening all the time.It’s time to address this. And once you fix it, things will skyrocket. And by things, I mean your client base, ad results, conversion rates, and all that other sweet stuff.But is this an easy fix? Yes. So what’s the catch? Well… it’s hard to earn attention. Yeah, if you recreate the Moon Landing, that WILL get some attention, but we’re not here for that.So, let’s spill the tea. Picture a busy train station. London Waterloo, Shinjuku Station, and so on. Thousands of people. If you HAD to get my attention, how would you do it?Ask people if they’ve seen me. That’s an option, but that’s not very practical now, is it? So scratch this.Stand on a bench and hope you spot me from Far, Far Away… Like an eagle does with its prey from the sky. But you’re not that high.So what now? What’s the best way to get my attention?Shout my name. Easy.But what does this have to do with reaching your Perfect Client? Let’s translate…When I work with clients, I ask a lot of questions. One of them is: “Who is your perfect client? Who needs your services the most?”I always bet on the answer in my mind. Because, there’s always a high possibility they say: “Everyone! We sell to everyone!”No. Sorry to break it to you. You don’t sell to everyone. That’s how you lose in business.Because:1. Not everyone needs your products or services2. If you try catering to everyone… you attract no one.Imagine your Perfect Client. They usually have a problem that needs to be solved. A desire they want to achieve. If you’re an electrician, you can’t sell to everyone. Not everyone has electrical problems, or not everyone wants a socket installed.You see where I’m coming from? This applies to every business. Your perfect client has a problem they want to solve. ASAP. Not tomorrow, not a week from now. Usually TODAY. Right now.Let’s put this into practice. Let’s also say that you’re a dog trainer.You obviously sell to everyone who has a dog. That’s clear.But maybe, your most profitable course is teaching puppies how to stop chewing things. So it’s kind of like a behavioral thingy course. In this case, your perfect client is probably one who has a puppy, and that puppy is chewing on things they’re not supposed to.Now, the WORST way to reach this perfect client is to put up an ad like this:==
Peter’s Dog TrainingWe train all dogs, all breeds. From little to big dogs, all ages. We can fix your dog.
Train your dog how to:- Walk on a leash- Socialize with other animals- Fetch the ball- Stop biting you
If you have a furry companion, and you want to have it trained, call us at XXX.==It’s a decent ad, right? Wrong. On the surface, it may look like it.But it’s not.It’s bland. Vanilla. Lame. Dull. Boring. So on.Don’t be afraid to stand out. You easily spot a Ferrari in traffic, but you will most likely miss a Toyota.It does not make you say: “This is FOR ME! This guy gets my problem!”If you want to reach your perfect client, this is what must go through their mind. This is the exact response you should be aiming for.And how do you know if you’re right? You get clients, and earn money.If you want us to take a look at your marketing plan and see what we can do for you, get in touch with us now.
THE EASIEST WAY TO SELL... WITHOUT HAVING TO SELL
It’s a very open secret that salespeople are annoying. They just try to shove things down your throat. “Buy, buy, buy!” Relax, dude… It is important to sell, and it is necessary to make money. That does not mean you have to be antisocial about it.Actually, smart salespeople sell without trying to sell. They don’t force you into anything, or try to sell you stuff you don’t need. Instead, they use a technique where the product or service actually sells itself.And no, there’s no need to come up with something that has never existed before … Yeah, if you can do that, go ahead. Be brave! But generally, that’s not the way to go. You can sell the same uncool stuff as everybody else, and...…you won’t believe this……but still be MASSIVELY successful. Wow! Amazing!And it’s so easy! It’s not about hard manipulation, aggressive sales tactics, or anything like that. It’s more about common sense. There are probably 100s of plumbers in your city. If you decide to be one tomorrow, you can easily DESTROY your competition in a few months, and be the best plumber in your area.You see, every plumber offers the same thing:Fix leaky stuff = uncool.You come and say “We also fix leaky stuff, but it’s done in 24 hours” or “We do a job so good that it lasts 2 generations! If not, get your money back” = same stuff, but cooler.This is also a good time to mention this: STOP competing on PRICE. That’s like shooting yourself in the leg. There’s always a guy who will do the same job, just for less. A sure way to fail as a business. Keep the saying in mind ‘If you go low, they go lower.’So you can do the same thing as the others. Just offer it differently. Give something in plus. You didn’t create a new thing, or reinvent the wheel. You just put your own spin on it. Made it slightly unique. Something that’s rarely heard or seen. This way, people actually have a reason to go to YOU, instead of every other plumber.The secret is in your offer. That’s how you can massively stand out from the others, and win. Without breaking a sweat. Obviously, there’s no need to go to extreme lengths, and offer or say stuff you can’t do. It’s not good, and usually:1. People will see right through it. If it’s too good to be true, it probably isn’t. First rule of the Internet.2. Your reputation will crumble, and you will lose customers.One time, I was asked this question: “But isn’t this riskier?”No, it’s not. Risky is doing the same thing as others, putting thousands of dollars into your advertising, but expecting amazing results. It won’t happen. You need to stand out. You need to be brave. And that’s why it’s important to keep in mind that there’s no need to go to extreme lengths. Something simple but unique will do the job.The formula is: Same stuff + simple, cool stuff in bonus that no one/very few people doNo need to reinvent the wheel. Keep it nice and clean. Try to change some elements, or phrase things in a different way.Don’t be afraid of being different, because society told us it’s bad. It’s not. We want to stand out. That’s how you succeed.If you want us to look at your marketing plan and see what we can do for you, get in touch with us now.
